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Marketing Isn’t Broken. It’s Misaligned.

5 April 2025
Scott Noon
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Categories: Blog

Most education orgs don’t have a marketing problem.

They have a leadership problem.

That might sound harsh, but here’s what I’ve seen over and over again:

  • Teams that are overworked but under-prioritized
  • Sales and marketing speaking different languages
  • Go-to-market strategies that don’t match buyer behavior
  • Messaging that’s technically correct, but completely forgettable

It’s not that your people aren’t trying. It’s that the system isn’t built for them to succeed.

Let’s talk about the three biggest breakdowns.

1. Misalignment Between Sales and Marketing

Your sales team is asking for “better leads.” Marketing is focused on MQLs. Nobody’s actually talking about qualified pipeline.

You don’t need more leads — you need a shared definition of success.

We help teams build simple, shared GTM systems that connect brand awareness to revenue outcomes. That’s how alignment happens.

2. Messaging That Isn’t Relevant

Most K–12 orgs talk about what they do. District leaders want to know what you’ll help them solve.

Relevance = knowing who you’re for, what problem you solve, and how it connects to what matters in education right now.

When messaging is clear, sales gets easier. Full stop.

3. Leadership Vacuums

When a marketing leader leaves — or when there isn’t one — things can get messy. People work hard… in different directions. Projects stall. Metrics plateau. Sales loses trust.

A fractional CMO brings structure, speed, and clarity without the delay of a long hire or high overhead. We step in quickly, assess what’s going on, and help get everyone rowing in the same direction.

The Fix? Clarity First. Then Everything Else.

At Midday Advisors, we partner with education orgs to solve these exact issues. We step in when things are unclear, chaotic, or stuck — and we build the strategy and systems that move teams forward.

Whether you need messaging help, sales-marketing alignment, or interim leadership, we can help you get results fast.

👉 Let’s Talk

If this sounds like your org, reach out.