Three Ways to Work Together
Every engagement is built for organizations selling to K-12 — the market, the buyers, the cycle.
Fractional CMO & CRO
Ongoing strategic marketing and revenue leadership on a monthly retainer.
Strategy & Audit Engagements
Defined-scope project work — audits, messaging, funnel strategy, Salesforce, HubSpot, and more.
Advisory for Education Leaders
1:1 advisory for marketing and sales leaders who want an honest outside perspective.
Built for the K-12 market. Not adapted for it.
K-12 education is a specific market to sell into. The buyers are districts, schools, and charter management organizations. The procurement processes are complex. The budget cycles are fixed. The relationships matter as much as the product.
Most marketing agencies and consultants learn your market after you hire them. Midday Advisors was built inside it.
Scott Noon has spent 30+ years leading marketing and revenue growth for education companies and nonprofits — growing organizations that sell curriculum, professional development, technology, and services to K-12. He understands your buyer because he’s spent his career figuring out how to reach them.
When engagements call for additional expertise, Scott works with a specialist network of education market professionals — researchers, HubSpot experts, content strategists, and creative professionals — who know this market the way you do.
You get the right person for the work. Not a generalist.
What Clients Say
Scott has a unique talent for capturing the essence of what you're trying to achieve and bringing it to life with astounding results. Not only does he listen carefully to your needs and objectives, but he also works diligently to deliver outstanding outcomes in a surprisingly short amount of time. His thoughtful approach and keen attention to detail ensure that every aspect of your marketing strategy is thoroughly considered and optimized for success.
Cassondra Corbin-Thaddies
Connect To Greatness
Ready to talk?
If your organization sells to K-12 education and needs senior marketing or revenue leadership — or if you’re a leader who wants an outside perspective — let’s have a conversation.