You can’t see the gap from inside your organization.
That’s why people bring in Midday Advisors: to put a senior leader in the seat or to get an honest read from the outside.
For Education Companies & Nonprofits
For Education Companies & NonprofitsYou need someone accountable for the whole number. Not another full-time salary.
Marketing and revenue drift when no one owns the seam between them. Midday takes the seat on retainer, the leadership a full-time hire gives you, without the cost or the risk.
For Marketing & Sales Leaders
For Marketing & Sales LeadersYou want fresh eyes on your side of the gap. Not a consultant who tells you what you want to hear.
When you’re close to the daily work, you only ever see your own side of it. The fastest way to get unstuck is a candid read from outside, not another round in the echo chamber.
The Gap Costs You a Full Year Before You See It
Here’s why this gap survives so long inside K-12 organizations specifically: the sales cycle is slow enough to hide it.
A district that meets you in the fall won’t sign until spring. Won’t budget until the following year. So the pipeline you build in Q1 doesn’t prove itself wrong until Q4, sometimes later. For most of a year, a gap between sales and marketing looks identical to a strategy that just needs more time.
Same quiet pipeline. Same running tactics. Same story: the results are almost here.
So you wait. You fund another campaign. You give the pipeline another quarter. And it’s the budget calendar, not the actual state of your business, that eventually tells you which one you were in. By then, you’ve spent a full cycle and a full year of revenue finding out.
That’s not a failure of effort. It’s what happens when a structural problem hides inside a market with a fiscal-year feedback loop.
The fix isn’t more time. It’s someone who’s watched this pattern play out enough times to name it in month two, not month twelve.
Three Ways to Work With Midday Advisors
Every engagement is built for organizations selling to K-12 — the market, the buyers, the cycle.
Fractional CMO & CRO Contracts
Ongoing strategic marketing and revenue leadership on a monthly retainer — for organizations that need a senior owner in the seat, not a project.
Strategy & Audit Engagements
Defined-scope project work — audits, messaging, funnel strategy, Salesforce, HubSpot, and more — for teams that know exactly what needs fixing.
Advisory for Education Leaders
1:1 working sessions for CMOs, VPs, and Directors who want a trusted outside read on your practice — not coaching, not theory.
Built for the K-12 market. Not adapted for it.
Closing the gap takes someone who already knows this market cold, not someone learning it on your dime.
K-12 is a specific market to sell into. The buyers are districts, schools, and charter management organizations. Procurement is complex, budget cycles are fixed, and relationships matter as much as the product.
Scott Noon has spent 30+ years leading marketing and revenue growth for organizations that sell curriculum, professional development, technology, and services to K-12, closing $100M+ in the process.
When engagements call for additional expertise, Scott works with a specialist network of education market professionals, researchers, HubSpot experts, content strategists, and creative pros who know this market the way he does.
You get the right person for the work. Not a generalist.
The work produces something specific.
Marketing strategy that fits how K-12 actually buys — not how B2B theory says it should work.
- Sales and marketing working from one shared definition of a ready lead, not two different scorecards.
- A message that district and school buyers recognize as being written for them, not adapted from a consumer playbook.
- Pipeline development timed to procurement calendars and budget cycles, not a generalist’s guess about when districts are ready to engage.
- Go-to-market leadership you don’t have to train on your market.
That’s what 30 years inside K-12 education, and $100M+ in revenue growth, makes possible.
“Scott has a unique talent for capturing the essence of what you’re trying to achieve and bringing it to life with astounding results. Not only does he listen carefully to your needs and objectives, but he also works diligently to deliver outstanding outcomes in a surprisingly short amount of time.”
Dr. Cassondra Corbin-Thaddies
Connect to Greatness, CEO
Free Resources to Get You Unstuck
No forms, no gates. Start with a weekly read, a single post, or the full Guide set.
Field Notes, Every Week
A short read from inside the market.
Not recycled marketing advice.
Field Notes is the weekly newsletter on what’s actually working in K-12 go-to-market. One specific idea per issue, written for people who sell to districts.
Insights, My Blog
Go deep on one problem.
Not skim ten.
The blog breaks down the specific places K-12 marketing and sales stall, with a clear move for each. Start with whatever is stuck right now.
The Guides
Start with the whole map.
Not a single tactic.
Eight Guides cover how districts buy, why marketing stalls, sales alignment, the fractional model, and building earned revenue.