For Education Companies & Nonprofits
You need senior marketing and revenue leadership. Not another full-time salary.
Growth stalls when marketing and revenue strategy don’t have a senior owner — someone accountable for direction and results, not just another set of hands.
For Marketing & Sales Leaders
You want an honest outside perspective. Not a consultant who tells you what you want to hear.
Sometimes the fastest way to unstick a strategy, a team, or a stalled pipeline is a candid read from someone who’s run this playbook before — not another internal echo chamber.
Why It’s So Hard to See
In most businesses, bad marketing announces itself. The ad doesn’t convert. The email flops. You know inside a week.
K-12 doesn’t work that way.
A district that meets you in the fall won’t sign until spring. Won’t budget until the following year. The pipeline you build in Q1 doesn’t prove itself until Q4, sometimes later. Which means the marketing that’s genuinely not landing looks exactly like the marketing that’s just early.
Same quiet pipeline.
Same stack of running tactics.
Same certainty that the results are almost here.
From the inside, you can’t tell the two apart. So you wait. You fund more tactics. You give it another quarter. And the budget calendar, not your instinct, is what finally tells you which one you were in. By then the year is spent.
That’s not a failure of effort. It’s the structure of a market where the feedback loop runs in fiscal years, not clicks.
The fix isn’t more waiting. It’s a read from someone who has seen both patterns and can tell them apart before the calendar does.
Three Ways to Work With Midday Advisors
Every engagement is built for organizations selling to K-12 — the market, the buyers, the cycle.
Fractional CMO & CRO Contracts
Ongoing strategic marketing and revenue leadership on a monthly retainer — for organizations that need a senior owner in the seat, not a project.
Strategy & Audit Engagements
Defined-scope project work — audits, messaging, funnel strategy, Salesforce, HubSpot, and more — for teams that know exactly what needs fixing.
Advisory for Education Leaders
1:1 working sessions for CMOs, VPs, and Directors who want a trusted outside read — not coaching, not theory.
Built for the K-12 market. Not adapted for it.
K-12 education is a specific market to sell into. The buyers are districts, schools, and charter management organizations. The procurement processes are complex. The budget cycles are fixed. The relationships matter as much as the product.
Most marketing agencies and consultants learn your market after you hire them. Midday Advisors was built inside it.
Scott Noon has spent 30+ years leading marketing and revenue growth for education companies and nonprofits — growing organizations that sell curriculum, professional development, technology, and services to K-12. He understands your buyer because he’s spent his career figuring out how to reach them and closed $100M+ in the process.
When engagements call for additional expertise, Scott works with a specialist network of education market professionals — researchers, HubSpot experts, content strategists, and creative professionals — who know this market the way you do.
You get the right person for the work. Not a generalist.
The work produces something specific.
Marketing strategy that fits how K-12 actually buys — not how B2B theory says it should work.
- A message that district and school buyers recognize as being written for them, not adapted from a consumer playbook.
- Pipeline development timed to procurement calendars and budget cycles, not a generalist’s guess about when districts are ready to engage.
- Go-to-market leadership you don’t have to train on your market.
- That’s what 30 years inside K-12 education — and $100M+ in revenue growth — makes possible.
“Scott has a unique talent for capturing the essence of what you’re trying to achieve and bringing it to life with astounding results. Not only does he listen carefully to your needs and objectives, but he also works diligently to deliver outstanding outcomes in a surprisingly short amount of time.”
Dr. Cassondra Corbin-Thaddies
Connect to Greatness, CEO