You Can Spot It Before You Can Name It
Sales says the leads are weak.
Marketing says sales never follows up.
Marketing counts a download as a lead. Sales counts a district with a budget and a champion.
Marketing works one list of contacts. Sales works a different list of districts.
Nobody is lazy. Nobody owns the space between the two teams.
See how it works in the K-12 Sales and Marketing Alignment Guide.
Why It Takes a Year to Notice
A district that meets you in the fall won’t budget until winter and won’t sign until spring. So the pipeline you think you built now doesn’t prove itself wrong for months.
For most of a year, a pipeline gap looks the same as a strategy that needs more time. You fund another campaign. You wait another quarter.
The budget calendar tells you the truth before your dashboard does.
This is not a failure of effort. It is how a slow market hides a fixable problem. The fix isn’t more time. It’s someone who has seen this pattern before and can name it in month two, not month twelve.
Midday Advisors works with education companies and nonprofits that sell to K-12 districts.
Some need someone to lead.
Some need someone to sharpen the work.
For Education Companies & Nonprofits
For Education Companies & NonprofitsYou need someone accountable for closing the gap. Not another full-time salary.
Marketing and sales drift apart when no one owns the gap between them. Midday Advisors steps in on retainer and leads both, with the leadership of a full-time hire and without the cost or the risk.
For Marketing & Sales Leaders
For Marketing & Sales LeadersYou want fresh eyes on your side of the gap. Not a consultant who tells you what you want to hear.
When you’re close to the daily work, you only see your own side of it. The fastest way to get unstuck is a candid read from outside, not another round of the same internal debate.
Three Ways to Work With Midday Advisors
Every engagement is built for organizations selling to K-12: the market, the buyers, the cycle.
Fractional CMO & CRO Contracts
A part-time senior leader for your marketing and revenue, on a monthly retainer. Ongoing work, not a project.
Strategy & Audit Engagements
Fixed-scope projects for teams that know what needs fixing. Audits, messaging, funnel strategy, HubSpot, and Salesforce. Start with the K-12 Website Audit.
Advisory for Education Leaders
One-on-one working sessions for CMOs, VPs, and Directors who want a trusted outside view of their own work. Not coaching. Not theory.
Built for the K-12 Market. Not Adapted for It.
Closing the gap takes someone who already knows this market cold, not someone learning it on your dime.
K-12 is a specific market to sell into. The buyers are districts, schools, and charter management organizations. Procurement is complex, budget cycles are fixed, and relationships matter as much as the product.
Scott Noon has spent 30+ years leading marketing and revenue growth for organizations that sell curriculum, professional development, technology, and services to K-12, closing $100M+ in the process.
When engagements call for additional expertise, Scott works with a specialist network of education market professionals, researchers, HubSpot experts, content strategists, and creative pros who know this market the way he does.
You get the right person for the work. Not a generalist.
Read more about Scott and how Midday works.
The Work Produces Something Specific.
Marketing strategy that fits how K-12 actually buys, not how B2B theory says it should work.
- Sales and marketing working from one shared definition of a ready lead, not two different scorecards.
- A message that district and school buyers recognize as being written for them, not adapted from a consumer playbook.
- Pipeline development built around the accounts and committees that actually buy, timed to procurement calendars and budget cycles, not a generalist’s guess.
- Go-to-market leadership you don’t have to train on your market.
That’s what 30 years inside K-12 education, and $100M+ in revenue growth, makes possible.
“Scott has a unique talent for capturing the essence of what you’re trying to achieve and bringing it to life with astounding results. Not only does he listen carefully to your needs and objectives, but he also works diligently to deliver outstanding outcomes in a surprisingly short amount of time.”
Dr. Cassondra Corbin-Thaddies
Connect to Greatness, Founder
Free Resources to Get You Unstuck
No forms, no gates. Start with a weekly read, a single post, or the full Guide set.
Field Notes, Every Week
A short read from inside the market.
Not recycled marketing advice.
Field Notes is the weekly newsletter on what’s actually working in K-12 go-to-market. One specific idea per issue, written for people who sell to districts.
Insights, Our Blog
Go deep on one problem.
Not skim ten.
The blog breaks down the specific places K-12 marketing and sales stall, with a clear move for each. Start with whatever is stuck right now.
The Guides
Start with the whole map.
Not a single tactic.
Eight Guides. One map of how K-12 districts buy, for education companies and nonprofits alike.
Start With a Guide
Eight Guides. No forms. Pick the one that matches what is stuck.
- How K-12 Districts Actually Buy: The calendar, the committee, and the politics behind every deal.
- Why K-12 Marketing Stalls: Why good work gets no traction, and what to fix first.
- K-12 Sales and Marketing Alignment: One definition of a ready lead. One shared scorecard.
- What “Built for the K-12 Market” Means: Built for districts, not adapted to them.
- What Is a Fractional CMO: Whether your education organization needs one.
- K-12 Sales Coaching: Why inspecting deals is not coaching.
- Account-Based Sales and Marketing for K-12: Work the account, not the contact list.
- Earned Revenue for Education Nonprofits: Build revenue beyond grants.