Expertise you need, without having to hire. Schedule a call.

You need a CMO. You’re not ready to hire one full-time.

Senior marketing and revenue leadership for education companies and nonprofits — on a retainer, not a salary.

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For Education Companies & Nonprofits

You need senior marketing and revenue leadership. Not another full-time salary.

Onboard a Fractional CMO or CRO — owning strategy, leading execution, and driving results on a monthly retainer. Clients are companies and nonprofits that sell products and services to K-12 schools, districts, and charter management organizations.

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For Marketing & Sales Leaders

You want an honest outside perspective. Not a consultant who tells you what you want to hear.

I work 1:1 with CMOs, VPs, and Directors inside education companies and nonprofits who welcome a trusted outside read on their strategy, their team, or why their pipeline isn’t converting. These are working sessions, not coaching.

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Three Ways to Work Together

Every engagement is built for organizations selling to K-12 — the market, the buyers, the cycle.

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Fractional CMO & CRO

Ongoing strategic marketing and revenue leadership on a monthly retainer.

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Project Work

Defined-scope project work — audits, messaging, funnel strategy, Salesforce, HubSpot, and more.

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Advisory for Education Leaders

1:1 advisory for marketing and sales leaders who want an honest outside perspective.

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Built for the K-12 market. Not adapted for it.

K-12 education is a specific market to sell into. The buyers are districts, schools, and charter management organizations. The procurement processes are complex. The budget cycles are fixed. The relationships matter as much as the product.

Most marketing agencies and consultants learn your market after you hire them. Midday Advisors was built inside it.

Scott Noon has spent 30+ years leading marketing and revenue growth for education companies and nonprofits — growing organizations that sell curriculum, professional development, technology, and services to K-12. He understands your buyer because he’s spent his career figuring out how to reach them and closed $100M+ in the process.

When engagements call for additional expertise, Scott works with a specialist network of education market professionals — researchers, HubSpot experts, content strategists, and creative professionals — who know this market the way you do.

You get the right person for the work. Not a generalist.

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The work produces something specific.

Marketing strategy that fits how K-12 actually buys — not how B2B theory says it should work.

  • A message that district and school buyers recognize as being written for them, not adapted from a consumer playbook.
  • Pipeline development timed to procurement calendars and budget cycles, not a generalist’s guess about when districts are ready to engage.
  • Go-to-market leadership you don’t have to train on your market.
  • That’s what 30 years inside K-12 education — and $100M+ in revenue growth — makes possible.
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cassondra-corbin-thaddies

“Scott has a unique talent for capturing the essence of what you’re trying to achieve and bringing it to life with astounding results. Not only does he listen carefully to your needs and objectives, but he also works diligently to deliver outstanding outcomes in a surprisingly short amount of time.”

Dr. Cassondra Corbin-Thaddies

Connect to Greatness, CEO