30+ Years
Working inside the K-12 education market
$100M+
Revenue growth generated across education organizations
Hundreds
Of relationships built with school, district, and state leaders
Why Midday Advisors Exists
Midday Advisors is a new company. The experience behind it isn’t.
The K-12 market looks simple from the outside. It isn’t. District procurement cycles are different. Budget timelines are fixed. Decision-making involves multiple stakeholders. Relationships matter. Trust matters. Evidence of impact matters. Timing matters. Most consultants and agencies discover those realities after they’re hired.
Scott Noon spent his career learning them from the inside. Over the last three decades, he has led marketing, revenue, and growth initiatives for organizations serving schools, districts, service centers, and state departments of education across the country. He has helped education companies clarify their positioning, improve pipeline performance, align sales and marketing teams, and generate meaningful revenue growth.
Midday Advisors was created to give education organizations access to senior-level marketing and revenue leadership without the cost and commitment of a full-time executive hire. Some engagements need more than one person to execute. When they do, Scott stays the senior owner of the strategy and pulls in a working network built over 30 years in this market: sales operations specialists, Salesforce and HubSpot engineers, content specialists, graphic designers, paid media specialists, and communications experts, so you get exactly the expertise the work requires and are never blocked waiting on one calendar.
What Makes Midday ADVISORS Different
Deep K-12 Market Knowledge
Selling into education requires more than marketing expertise. It requires an understanding of district buying behavior, procurement processes, funding cycles, and the realities school leaders face every day.
Revenue-Focused Leadership
Marketing activity is only valuable when it creates business results. Every engagement is designed to improve positioning, strengthen pipeline performance, and support measurable revenue growth.
Practical, Hands-On Support
No theoretical frameworks. No generic playbooks. Just practical strategies and execution plans built around your organization’s goals and resources.
The Right Expertise For The Right Challenge
Before founding Midday Advisors, Scott spent three decades building and leading marketing and revenue functions inside K-12 education companies, not around them.
At UnboundEd, he rebuilt go-to-market around account-based marketing and grew lead generation 600% in less than two years.
At Classroom Connect, he helped grow the company from $5M to $60M in annual revenue over eight years, building the sales and marketing functions from the ground up as the company became a category leader in online curriculum and professional learning.
At Teachscape, he led market development as the company scaled from $12M to $75M in annual revenue, expanding from professional development into human-capital and SaaS solutions for districts and states.
The pattern repeats because it isn’t luck. It’s what happens when someone who has spent a career inside K-12’s buying cycle gets to lead the go-to-market.
He Gets Us!
Scott has a unique talent for capturing the essence of what you’re trying to achieve and bringing it to life with astounding results. Not only does he listen carefully to your needs and objectives, but he also works diligently to deliver outstanding outcomes in a surprisingly short amount of time.
Dr. Cassondra Corbin-Thaddies
Connect to Greatness, CEO
Connect to Greatness (connect2greatness.org) is a nonprofit that mentors Black boys in grades 5-12 in South Palm Beach County through leadership development and academic enrichment to help them prepare for college and careers.