Midday Advisors Services
Three ways to work with Midday Advisors
Every engagement is designed for organizations selling to K-12 education — companies and nonprofits selling curriculum, technology, professional development, assessment, or services to schools, districts, and charter management organizations.
FRACTIONAL CMO & CRO
Ongoing strategic marketing and revenue leadership — on a retainer, not a full-time salary.
WHO IT’S FOR:
Education companies and nonprofits that need senior CMO or CRO-level leadership but aren’t ready for a full-time executive hire. You sell products or services to K-12 schools, districts, or charter management organizations. You have a team in place and are ready to grow — you just need the senior leadership to get there.
WHAT’S INCLUDED:
- Go-to-market strategy: positioning, ICP definition, and messaging
- Pipeline development and lead generation strategy
- Team leadership, hiring support, and vendor management
- Campaign oversight and performance accountability
- HubSpot setup, optimization, and reporting
- Weekly working sessions + async availability
HOW IT WORKS:
Monthly retainer. Minimum 3-month commitment. Engagements are scoped to your organization’s size and pace — typically structured around 2–3 deep working days per month plus ongoing availability.
STRATEGY & AUDIT ENGAGEMENTS
Defined-scope project work. A specific problem, a clear deliverable, a fixed timeline.
WHO IT’S FOR:
Education companies and nonprofits with internal marketing and sales capacity that need outside expertise on a specific challenge — not ongoing leadership.
AVAILABLE ENGAGEMENTS:
Marketing Strategy Audit
A full assessment of your current go-to-market — messaging, funnel, pipeline, team structure. Delivered as a written report with prioritized recommendations and a clear path forward.
Marketing Message Clarity
Positioning and messaging work. Who you are, who you’re for, why it matters, and how to say it in a way that lands with district and school buyers. Delivered as a messaging framework your team can use.
Funnel & Pipeline Assessment
Where your leads come from, where they drop off, and what’s blocking conversion. Delivered as a diagnostic and action plan.
HubSpot Setup & Optimization
Implementation, migration, or optimization of your HubSpot instance. Includes workflow setup, reporting configuration, and team training.
RFP Response Support
Development and review of proposals for district, charter, and state-level RFPs.
Website Strategy & Copy
Audit and rewrite of website copy for organizations selling into the K-12 market.
HOW IT WORKS:
All engagements begin with a scoping call. Timeline and structure are determined by scope. Most engagements complete within 4–8 weeks.
ADVISORY FOR EDUCATION LEADERS
1:1 advisory for marketing and sales leaders who want an honest outside perspective.
WHO IT’S FOR:
CMOs, VPs of Marketing, VPs of Sales, and Directors inside education companies and nonprofits. Leaders who have real questions about their strategy, their team, their pipeline, or their next move — and want someone who knows the K-12 market to give them a straight answer.
This is not coaching. These are working sessions.
WHAT WE WORK ON:
- Go-to-market strategy and positioning for the K-12 market
- Team structure, hiring decisions, and performance
- KPIs and managing teams
- Pipeline development and conversion
- Messaging and campaign effectiveness
HOW IT WORKS:
Monthly sessions (60–90 minutes) with async support between sessions. Scott works with a small number of advisory clients at any time to keep the engagement substantive.