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Insights From
Inside The K-12 Market
Practical ideas, proven strategies, and real-world lessons for education organizations looking to improve marketing performance, strengthen revenue growth, and better understand how schools and districts make purchasing decisions. Explore articles covering K-12 marketing, sales strategy, leadership, revenue growth, demand generation, and market trends.
The K-12 ICP Problem: You Know Who to Target. You Don’t Know How They Buy.
Read more: The K-12 ICP Problem: You Know Who to Target. You Don’t Know How They Buy.Most ideal customer profile frameworks were built for B2B SaaS companies with short sales cycles and single decision-makers. K-12 education companies have imported those frameworks wholesale, and are systematically misreading their own market as a result. The typical K-12 ICP describes a district: enrollment size, grades served, funding type, geography, poverty index. It’s a firmographic…
An Automated Sales Funnel Shouldn’t Automate Everything
Read more: An Automated Sales Funnel Shouldn’t Automate EverythingMarketing automation has a real role in K-12 education sales. It’s just a smaller role than most vendors give it. Automated email sequences, retargeting, and lead scoring are genuinely useful for building awareness and staying visible during the long stretches between meaningful touchpoints with a district buyer. Use them. But organizations that treat automation as…
